I write clean reads, and I'm not apologetic about it. It's one of the reasons I decided to be an indie author. I wanted absolute control over that aspect of my writing.
As my small collection of novels grows on my shelf, I love knowing that my girls can look at the covers, and as they learn how much fun this reading thing is, that they'll be able to read them some day, and I won't worry about it. There's nothing in there I'm afraid for them to read.
There are so many books on the market today that just aren't appropriate for kids to be reading. It's a miniscule ripple in a great big pond I'm making, but at least the option is out there for kids or parents who are looking for books that don't have profanity and don't have sexual references. Because really, does that stuff need to be in there? I don't think so.